Gaudio Awards logo white - bespoke awards manufacturer

Gaudio

Designed By Gaudio

News

Personalised Coca Cola Bottles

Brands Turn to Personalisation to Differentiate

Posted on: August 30, 2013

In the past brands have used the “one size fits all” approach to boost brand recognition and reduce costs, but in an effort to differentiate themselves many companies are now offering bespoke, customised or personalised products and services.

In recent years there has been a trend to try and create super-products and services where one solution fits the needs of everyone. The run-away success of Apple led everyone to believe that this was the way to go, but in fact, the success of the iPhone has created a demand for a phone that differentiates itself, something that Motorola are hoping to capitalise on. The new Moto X is available in over 2000 different options, including wood! Each phone can be customised using the Moto Maker website and the finished article is delivered to your door just 4 days later.

The success of the Moto X is yet to be seen, but it is certainly grabbing the headlines, as did the Vauxhall Adam when it launched earlier this year. Vauxhall are hoping to recreate the success of the Fiat 500 and the Mini before that. The Adam has over 1 million customisation combinations to make the car unique to you.

Going even further than Vauxhall and Motorola, Barclays and Coca Cola have had extremely positive results from their recent personalisation campaigns. Coca Cola initially printed 250 of the most popular names onto their bottles before expanding the scheme to allow customers to order their own Coke. Barclays allowed customers to have their own image printed on their Barclaycard to create a truly personal credit card.

At Gaudio we have always known the power of personalisation; after all, our business is built on bespoke! All of our awards are designed especially for your brand or event, which not only promotes your brand, but also helps to differentiate your event in a potentially crowded marketplace.

To take advantage of our free design service simply call our friendly team on 01242 232 383 or fill in the online form on the Gaudio Website.

You might also like

  • Find Gaudio at stand F46C at Confex!

    View more
  • Jill Dando Award 2011

    Super Gran Awarded for her Astonishing Bravery

    View more
  • Gaudio Christmas Ornament

    Merry Christmas from Gaudio!

    View more

Get in touch

Do you have a custom award you would like us to quote for? Our design services are free of charge so get in touch using the contact form below.

This website uses cookies. By continuing to use the Gaudio site, we’ll assume you’re happy to receive cookies. For information on disabling cookies, check our Privacy Policy.

Accept & Close