Brands Turn to Personalisation to Differentiate
In the past brands have used the “one size fits all” approach to boost brand recognition and reduce costs, but in an effort to differentiate themselves many companies are now offering bespoke, customised or personalised products and services.
In recent years there has been a trend to try and create super-products and services where one solution fits the needs of everyone. The run-away success of Apple led everyone to believe that this was the way to go, but in fact, the success of the iPhone has created a demand for a phone that differentiates itself, something that Motorola are hoping to capitalise on. The new Moto X is available in over 2000 different options, including wood! Each phone can be customised using the Moto Maker website and the finished article is delivered to your door just 4 days later.
The success of the Moto X is yet to be seen, but it is certainly grabbing the headlines, as did the Vauxhall Adam when it launched earlier this year. Vauxhall are hoping to recreate the success of the Fiat 500 and the Mini before that. The Adam has over 1 million customisation combinations to make the car unique to you.
Going even further than Vauxhall and Motorola, Barclays and Coca Cola have had extremely positive results from their recent personalisation campaigns. Coca Cola initially printed 250 of the most popular names onto their bottles before expanding the scheme to allow customers to order their own Coke. Barclays allowed customers to have their own image printed on their Barclaycard to create a truly personal credit card.
At Gaudio we have always known the power of personalisation; after all, our business is built on bespoke! All of our awards are designed especially for your brand or event, which not only promotes your brand, but also helps to differentiate your event in a potentially crowded marketplace.
To take advantage of our free design service simply call our friendly team on 01242 232 383 or fill in the online form on the Gaudio Website.