The TTG Travel Awards have returned for another year, celebrating the best suppliers and travel agents in the industry. Complete with a new logo and a new look, these custom trophies have had a total design revamp.
Re-branding a business or an event comes with its own unique set of challenges; a set of challenges we’re more than familiar with. Designing trophies with a completely new set of guidelines is an exciting opportunity to break in the brand.
The Re(Design) Journey
The fundamental feature of many of our awards, redesigns included, is the branding. That can be anything from a logo to specific event graphics.
You may have seen some re-imagined custom trophies from Gaudio already. Aviva Ace, for example, have a different theme for their events each year. 2018’s presentation ceremony was an out-of-this-world space theme, and 2019 saw categories reflect the magic of the evening. The O2 Silver Clef Awards had a more subtle redesign last year, incorporating an electrifying print.
The redesign process starts with our Project Management team. Bespoke manufacture requires more than a bullet-pointed list of requirements; it’s a conversation. From design to manufacture, the Project Management team make sure the process goes smoothly. One of the first things to consider with a redesign is what elements of the old awards, if any, should be considered for the next iteration.
What’s changed with the custom TTG Travel Awards?
There are three components of the new awards that haven’t changed:
The TTG Travel Awards are world-renown and the brand is vital for bringing the prestige. The new design still features the iconic ‘TTG’ front and centre.
Machined in-house, solid aluminium makes up the body of these awards. Offering a weighty, professional feel, we source high-quality aluminium.
Contemporary, professional and totally display-worthy. Freestanding awards are a twist on the classic, losing the base and instead standing as one complete unit.
With these components in mind, here’s what’s changed with the TTG Travel Awards:
The new solid shape is simple, eye-catching and timeless. The rounded shape has plenty of space for winners’ details and sponsor logos.
Raised detail adds a new level of depth to these awards. Additional detail in gloss white stands out on stage and in images and adds a new tactile element to each award.
The TTG Travel Awards are a great example of how a redesign can evolve with all the best parts of a brand. Our team are happy to work with your brand guidelines to make the process as smooth as possible, and our designs are free of charge.